Video game localization is the process of adapting the game’s meaning for new regions outside its origin. It is translating text, adapting imagery, and adjusting cultural references to resonate with local players. The localization of video games depends on the game’s genre.
Why Should You Localize Your Video Game?
- By localizing your video game, you can:
- Maximize your returns.
- Connect with new audiences.
- Generate new revenue opportunities (merchandise, for example).
Build a reputation that supports cross-platform demand.